Understanding The Principles Of Developing Postive Relationships

1. 1:1 Why effective communication is importantWe are more likely to communicate information to one another if we have positive relationships. Parents and other adults who come into the school are more likely to give beneficial support if communication is strong and effective – this, in turn, benefits pupils. It is also important for pupils that we model effective communication skills. This means checking what we are saying sometimes in moments of stress or excitement, so that they can understand what our expectations are in school.If we ask pupils to behave in a particular way when communicating and then forget to do so ourselves, they will find it harder to understand the boundaries of what is acceptable. Effective communication and positive relationships do not happen by chance. You should think about the way you relate to others and the messages that this sends out. In situations where communication breaks down, misunderstandings can lead to bad feeling.1. 1:2 The principl es of relationship buildingThe principles of relationship building with children  and adults in any context are that if others are comfortable in our company, they will be more likely to communicate effectively. Where people do not get along or are suspicious of one another, they are likely to avoid one another wherever possible. Positive relationships are not something which should be left_ to chance and it is important to consider the ways in which we can develop them. We build relationships with others in school on a daily basis in a number of different ways.Although you may do some of these without necessarily thinking  about it, it is worth taking time to consider whether you do all of the following. ? Effective communication – this is the key area for developing relationships with others and also covers many different forms of communication (see below). ? Showing respect – in order to develop positive relationships with others, it is very important to be cour teous and respectful, and to listen to their points of view. Adults and pupils with whom you work may also be from different cultures and have different beliefs or values from your own.You  should ensure that you acknowledge and respect the views of others at all times and take time to remember names and preferred forms of address. ? Being considerate – take the time to consider the positions of others. You may be working with a child or adult who is under particular pressure at a given time and need to understand why they may have behaved or reacted in a certain way or out of character. ? Remembering issues which are personal to them – it will always help to build positive relationships if you enquire a_er particular aspects  of another person’s life – for example, if you know that a colleague is concerned about their child getting into a particular secondary school, or if you are aware that it is a child’s birthday. ?Taking time to listen to others – make sure that you take time to listen to other people, in particular if they are asking for advice or help, or if they need to confide in you. You should always show that you are interested in what they have to say and respond appropriately. ? Being clear on key points – when you have conversations with others in which you are giving  them information, you should always ensure that they are clear what you have said at the end of the discussion. This is because it can be easy to be distracted from the main point of the conversation. When talking to children, always ask them to repeat back to you what they need to do. ? Maintaining a sense of humour – although the nature of our work in school is important, we should also sometimes take time to see the funny side of different situations. Laughter can be a good icebreaker and is also a great way of relaxing and relieving stress.

How is the paranormal made to seem normal? Essay

How is the paranormal made to seem normal? ‘Jekyll and Hyde’, a gothic novella, uses lots of realism to try to make the story believable. In ‘Portobello Road’ as well as absolute realism, the conversational style of story telling helps the reader believe. In the stories, different styles of language are incorporated. In ‘Jekyll and Hyde’ a very formal vernacular is used and journalese and legalese are also used whereas in ‘Portobello Road’ a much more modern vernacular is used and although it is a ghost story, it is set in modern London, in broad daylight. This is unusual because most ghost stories of that era were set in castles, haunted houses and graveyards. The authoress has set an extra task for herself by doing this. Muriel Stark uses documentary evidence, for instance letters, to encourage the reader to believe, as well as telling the story as a friend in a modern, relaxed vernacular. In ‘Jekyll and Hyde’, although some parts are hard to believe, the majority is easily believable as it contains lots of realism. A large part of ‘Jekyll and Hyde’ is the melodramatic leap from the mysterious to the paranormal. ‘Portobello Road’ also contains melodrama; Needle is telling the story and the reader has no idea she is dead and then it suddenly comes out of the blue. She mentions her death and then carries on as normal, and the reader sidelines this fact as the story continues. Though there is a lot of melodrama in both of the stories, this is disguised by the realism. In ‘Jekyll and Hyde’, the author mentions specific places in London, to give a sense of place, which the everyday person would recognise (such as Soho etc). Also mentioned are everyday occurrences such as pea-souper fogs. In ‘Portobello Road’, places are also mentioned (i.e. Portobello Road market, Kent, Edinburgh, Africa). Both stories are also made believable by the main characters presenting the stories to the reader. In ‘Jekyll and Hyde’ Mr Utterson, the lawyer and the person who represents us the reader, tells the story. When he opens the letters, or opens doors, we the reader are right behind him, egging him on. Needle tells the story in ‘Portobello Rd’ and we, the reader, can relate to her. We relate to the fact she has gone through life without a proper job by just earning enough or luckily finding money. She is a drifter who just drifts through life, just like a ghost. We also relate to her bitchiness to Kathleen. When she sees her friend Kathleen ageing and she herself is not, she says, â€Å"Poor Kathleen- I hate to say how she looked.† Though she says this, she is probably secretly enjoying it, as most women would. The environment also plays a big part in both stories, adding to the realism as well as the believability and the understanding. Both are set in London, the capital of the known world, and both mention certain items to their advantage. In ‘Jekyll and Hyde’ we see Soho and Cavendish Square mentioned, as well as Georgian streets, houses, doors, gas lamps and the chiming of bells, all of which add to the realism. In ‘Portobello Road’, we hear mention of jolly painted villas, Portobello Road market (a most unusual setting for a ghost story), Kent and of foreign countries such as Zimbabwe. Characters also make a huge impact on the understanding and believability of a story. In both of the stories, the authors use the characters to help the reader enjoy and believe their story. In ‘Portobello Road’ we have Needle who shows human emotions and delightful bitchiness to which all of the readers can relate and also uses irony: she says how they all look older and of course ghosts don’t age. Then we have George, who thinks the other characters have changed for the worse and in the end, he pays for the death of Needle by cracking up. All of this also adds to the large amount of realism in the story. In ‘Jekyll and Hyde’, we have firstly Jekyll, who suffered an emotionally deprived childhood, on which he blames his sins. There are verbal clues to Jekyll, ‘Je kill’ in French and German and in the book hear of a, â€Å"tendency for irregularities†, and â€Å"I concealed my pleasures.† Then we have Mr Utterson, the man who represents us, the reader, and who is a respectable lawyer. We all have evil inside of us, but Mr Utterson controls this evil by effort, conscience and self-discipline. He drinks gin instead of vintage wine and despite enjoying the theatre, does not go. Another character is Enfield, the person who first sparks curiosity and creates a sense of normality and finally Lanyon and Hyde. Lanyon’s death leads to the unfolding of the mystery explained in more documentary evidence. Hyde has an aura of hatred and evil personified as a human who once everybody sees, everybody dislikes. In ghost stories, the monster has never been close to us and where we live, making us feel safe. Bram Stoker brought ‘Dracula’ to Whitby moor, but in ‘Jekyll and Hyde’, the monster is not just near us, it is inside of us. There is a moral in both stories; in ‘Portobello Rd’ the moral is that George pays for the death of Needle by cracking up. In ‘Jekyll and Hyde’ the moral is that unrestrained reliance on science could be dangerous, or it is the battle between black and grey. After reading the books, I enjoyed ‘Portobello Road’ more. I found it more easily believable. I think this was because of the modern, conversational language used and the fact that it was nearer my time zone. Viewed in a 19th century context, ‘Jekyll and Hyde’ is also believable, but I didn’t find it as convincing. I enjoyed both stories and I think the style and the language contribute to these two totally different stories in a big way. After reading both, I have realised we don’t need chemicals to change from good to evil, we all have an evil side, but it is only exposed when encouraged.

A Case Study on Branding Bangladesh

[pic] DEPARTMENT of MARKETING COURSE NAME: Product and Brand Management. An assignment on- Country Branding: A Case Study on Branding Bangladesh. Submitted To: Shaikh Rafiqul Islam Associate Professor, Department of Marketing. Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment.All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help t he country to understand how publics perceive her across the nations.Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh.Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for later investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh.SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was t otally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise.It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed stat es does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation's image started improving post-2000 as did its performance indicators.The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons.Wh ile branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind.We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: TourismTourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh.An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors.Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with th e foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize.That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heri tage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions.Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protectio n Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Posi tive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historical events.This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control:Creati ng export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance.This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaign s should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh.In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in th e post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market.Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dimension for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to l ow repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the nation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country's socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to incr ease international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to increase the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders.If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding a nd feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid Hasan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand . com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble ObjectivesMethodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge

Why is it important for managers to have an understanding of equal Literature review

Why is it important for managers to have an understanding of equal opportunities legislation and skills of managing a diverse workforce - Literature review Example This is the part of leading individuals towards achieving a predetermined common goal. Further, it is known that one of the most important jobs of a manager is allocating and utilizing the resources in the best possible manner and one of the most crucial resources of any organization is their human resource or manpower. This clearly shows that the manager’s most important duty is leading the workforce. The role of managers within the changing dynamics of business is a significant one. This is because the managers have a clear cut task at their hands. They need to be answerable for their actions and this must be performed in a way that there are equal opportunities for growth and development for the people who work under their realms. What is most significant here is the fact that the managers will outsmart their subordinates and employees, and discern ways through which success domains could be achieved at the end of the day. It is required that a manager shall take care of th e management realms by devising plans which are up to date and current with the organizational ranks. Furthermore, how these managers manifest their basis is through application of activities and tasks, all of which are dependent on the organizational domains. The diverse workforce must be given the respect, both in terms of their personal characteristics as well as work routines, so that they can manifest their truest basis time and again. The managers must back up their tasks by providing the subordinates solid support and the much needed confidence so that they develop a sense of belonging and attachment with the organization in essence. It is a fact the world over that the present day workforce, mostly comprising of young adults are focused on reaching the top with little hassle (Ford, 2005). This setting is so much different from what their ancestors relied on – hard work, commitment and total dedication towards reaching their coveted goal. However the young workforce of present times wants to strike gold and that too in a quick way. There is reason behind this madness and the fact for the same lies in their upbringing regimes. Also the manner in which they undergo interaction with the changing technological times is something to write home about nonetheless. They are constantly finding out that their peers are doing better than them and thus their desire to outshine is what is proving to be a destructive influence in such discussions of today’s workforce. Management through leading is not an easy task and involves several different steps and measures. These steps will insure that the manager inspires the people who look up to him and creates an environment that allows creativity and maximizes efficiency. Firstly, it is very important to select the right type of people for a specific task. Wrong people putting in cent percent effort cannot produce the effect that the right type of people with half the effort and energy can (Davies, 2007). Th erefore, the group or team should be inspected and finest of details considered before finalizing a particular set of people. Factors that need to be considered include the talents and knowledge related to the task at hand, the terms that individual has with the rest of the team members and head or supervisor and also are these individuals comfortable with the leading style of that particular manager. This though is considered a step of organizing however, due to its close connection with the leading part of management it becomes a crucial part of the topic under consideration. Once this step is successfully implemented the managers can smoothly move to the next agenda on the leading list and that is

Should human cloning be banned Research Paper Example | Topics and Well Written Essays - 1250 words

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Summary the content into bullet point - Essay Example During the second quarter, Amazon recorded a loss of 27 cents per share that is equivalent to $126 million in net loss. The loss of higher than that recorded during the first quarter, $7 million that is equivalent to 2 cents per share loss. Although Tom Szkutak, Amazon’s Chief Financial Officer, maintains that the company will continue to invest, it is recording losses in shares and drop in its stock price. Amazon is currently investing in innovative products including digital content and trading in consumer electronics. Its current investments are intended to compete other companies such as Apple Inc and Google Inc. On Thursday, 24 July 201, Amazon also experienced a fall in shares by 10 percent in late trade and a 27 cents loss per share. Seetharaman, Deepa and Orr, Bernard. Amazons heavy investing eats into bottom line, shares drop. Reuters. Web. Thu, Jul 24, 2014. Accessed Thu, Jul 24, 2014.

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Petroleum supply in the usa - Term Paper Example According to the energy sector of the United States, petroleum products meets about 40 % of the Americans needs and wants. Most of the American citizens worry about the harzoudous effects of oil on the environment and they would like the nation to keep moving and acquiring more sustainable oil sources. Additionally, there is controversy over the political stage management and the sources of the American oil, which is vital in meeting the demands of oil in the American state (Wisegeek.com, 1). In more than 200 million years, formation of oil beneath the surface of the earth occurs continuously. However, in 200 years time, the rate of consumption of the oil formed beneath the surface of the earth is high. Research done shows that in 40 years to come, depletion of the oil resources remaining would occur. The United States would still have other fossil oil like shale, oil, coal, tar, sands and natural gas. This means that even if depletion of all the oil resources occurs in the United States, they would still have other fossil fuels that would earn them capital. United States do not only depend on the sale of oil as their only source of income but they have other sources. However, most of these energy resources are too expensive and the process of converting them to transportable fuels for use would cause harm to the environment as they produce harmful emissions to the surroundings (Glass, 5). Between the year 1950 and 1970, the world demand for oil has increased from 11 million barrels to 57 barrel respectively. The United States consumes almost 20.7 barrels of oil, which is the most compared to other countries, which are the five next largest consumers of oil, which Germany, Japan, Russia, China and India. The United States remains the largest consumer of oil even though the world demand for oil has increased as the economies of China and India has developed (Wright, 1). In the year 2009, refineries used an

To what extent was Malcolm X a typical American Or To what extent was Essay

To what extent was Malcolm X a typical American Or To what extent was Malcolm X a typical African-American A MUST At lease A- paper - Essay Example ntified himself as a Muslim and black American living in the white American society, there are characteristics that make him both typical American and African-American. Drawing primarily from his autobiography, specifically on the speeches he delivered during the height civil rights activism in the 1960s, this paper discusses the characteristics that make Malcolm X a typical American and African-American. This paper posits that religion is the common denominator found in Malcolm X’s being American and African-American. Malcolm X is a typical American because he subsists to the fundamentalist view of religion and politics: for him, African-American society should seek its own society independent from white American society and guided under the values and teachings of Islam. Malcolm X is also a typical African-American because he confronted his unique experience of oppression by subsisting to religion and faithfully following the teachings and religious principles of Islam. The first position this paper discusses is how Malcolm X became the typical American. As a Muslim fundamentalist, Malcolm X strictly adhered to the teachings of Islam, which includes the belief in establishing an independent society wherein the rules of Islam religion dominate and becomes the socio-political structure of this new, independent society. This is the proposition that has always been advocated by Malcolm X, citing how the religious teachings of Christianity have been used to oppress and take advantage of the African-American society. To demonstrate that the African-Americans always had the right to become independent from the white Americans, Malcolm X argued that the white man had ‘no sense of history.’ In his speech, â€Å"After the Bombing,† Malcolm X asserted that the Negro has a sense of history because all races take root from the Negro heritage—even the white man. From Latin America to Europe, the African-American race dominated the world, until the white

ACT 23 The US Govenment and the Economy Essay Example | Topics and Well Written Essays - 500 words

ACT 23 The US Govenment and the Economy - Essay Example According to the model, C indicates consumption by consumers, X and M represent exports and imports respectively. The ‘I’ and ‘G’ represent government investment and government spending respectively. It is impossible to compute the GDP without considering the government’s investment in the public sector and its spending. Government’s investments take the form of gross capital formation and final consumption expenditure. For example, government investment in gross capital formation entails investing on projects that ought to derive future benefits to the public such as infrastructure. On the other hand, investments on final consumption entail purchasing goods and services that ought to satisfy the public’s immediate needs. The government’s spending forms the third component of the GDP model. Spending in this case refers to the act of obtaining and releasing money to the economy. Such a phenomenon is referred to as the fiscal policy. The government controls the monetary system through treasury bonds and bills. The government sells the treasury bonds and bills to the public to reduce the amount of funds in the economy. On the other hand, the government may buy the treasury bonds and bills from the public to increase the amount of funds in the economy. As such, the government controls the flow of money by trading on the treasury bonds and bills. The government’s role in the economy should not cease. In fact, its role ought to increase. This is possible through the monetary policy. The government has control over the flow of funds in the economy. In addition, the flow of funds in the economy dictates economic growth. However, such flow ought to be kept at a manageable level to avoid inflation or slow economic growth in the case of excessive funds and a deficit respectively. The government ought to apply stringent measures to control how commercial banks implement the monetary policy. The public ought to access funds at a

Are actors and professional athletes paid too much Essay - 1

Are actors and professional athletes paid too much - Essay Example Perhaps the life of glamor experienced by such individuals does not do much to dispel this argument. Among athletes idolized in terms of payments include Arnold Schwarzenegger; a former bodybuilder later turned actor and a governor of California. Arnold, who is better known for his roles in Conan the Barbarian and the Terminator and the Expendables, is rumored to be among those that are highly paid in the industry. What is interesting is that he has lived in both sides of the acting and athlete jobs. Others include Dwayne â€Å"the rock† Johnson, who rose to fame as a professional wrestler with WWE. According to the Hollywood Reporter Magazine, actors such as Robert Downey Jr. and Sandra Bullock top the list when it comes to payments. Downey Jr’s $ 75 million emanates from his 7 percent slice in Iron Man # and a whopping $12 million from HTC endorsement deal. However, before we roast actors and actresses due to their salaries, we should know that there seems to be some discrimination among the big stars and those not considered as big stars. â€Å"When you a big star, you get well paid, with the middle being cut out,† one top agent commented on the Hollywood Reporter magazine. So much so that, Leornardo DiCaprio earned $25 million for the hit movie The Wolf of Wall Street with co-star Jonah Hill only managing $600000. What’s more is that DiCaprio even got nominated for an Oscar because of his â€Å"troubles.† According to Hollywood Life, The Big Bang Theory Fans are â€Å"outraged† over the multi-million deal lead actors Jim Parsons, Kaley Cuoco-Sweeting, and Johnny Galecki have signed with CBC. What’s funny is that one would normally presume that fans would be thrilled by the news that their favorite sitcom actors would be bagging more. â€Å"Prior to the reported new deal, each actor was earning $350000. The trio has now tripled their paychecks having signed on for three

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Fare .v. Michael. C - Case Study Example Additionally, despite the defendant claiming that, police officers violated his Miranda’s Fifth Amendment right of being silent; he is ignorant of the law. Since, regardless of stating the right of silence, which the police violated, he waived the law by admitting interrogations when he had already declined (Scherr & Madon, 2012). The case entails a murder committed by an unknown person but after the arrest of Michael C. by the police and interrogating him while, in custody, they find him quilt. Hence, they file a case against him claiming the defendant was involved in the murder of Robert Yeager where he ought to face the law (U.S. Supreme Court, 1966). However, the defendant claims that, what he uttered during the interrogation was due to the police’s compulsion; hence, they did violate his Fifth Amendment. Therefore, the information attained in this manner according to him, the court cannot utilize it in determining his fate before the court of law. Conversely, the court rules he was aware when he chose to continue with the interrogation despite the soldiers informing him about his privileges; so his action was due to ignorance (Scherr & Madon, 2012). The court eventually resolves that the defendant gave the required information voluntarily thus; California’s court erred in admitting there wa s an invocation of the right of silence when he asked for a probation officer instead of an attorney (Blackmun, 1979). The court holds that, California’s Supreme Court erred in stating there was an invocation of the defendant rights of inquiring the probation officer to be present during the interrogation incident (U.S. Supreme Court, 1966). This is because the probation officer despite charged with the responsibility of safeguarding the defendant rights, his capacity does not qualify him to replace an attorney in legal matters. Since, the probation is a state’s employee responsible for ensuring the defendant’s conduct especially in

The International Civil Servant in Law and in Fact Essay Example for Free

The International Civil Servant in Law and in Fact Essay Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article presents an issue that is of great significance to all nations. It notes a statement made by Chairman Krushchev, which states, while there are neutral countries, there are no neutral men. This statement seems to challenge the stability of international permanent organs, such as the League of Nations and the United Nations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article traces the history of the institution called as international civil service, and recalls that the Covenant of the League of Nations did not originally contemplate a Secretariat of an international character. Thus, there was, initially, a need to hire people from different nations in order to secure that interests of such nations are represented in the body and that no one nation could have a monopoly in providing material to the international body.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first Secretary-General of the League, Sir Eric Drummond, first expressed the principle of an international secretariat. For him, those men and women to be appointed by the Secretary-General should be carefully selected, because upon assumption to power, they would no longer represent the respective countries of which they were citizens; rather, they would become international civil servants. Their duties would already be international in character, and they become the servants of the League of Nations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International civil service is characterized by three major ideas. First, it has an international composition. Second, international civil servants have international responsibilities. Third, the international Secretariat is an administrative organ that must avoid partisanship. Similar to the concept of civil service in United Kingdom, the civil servant is a neutral officer, who must be separate and distinct from another officer who is authorized to make the political decisions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another relevant characteristic of the international civil service is independence. This characteristic, together with international responsibility, bars an international civil servant from receiving instructions from a State. Conversely, states and governments are enjoined to respect such independence and international responsibility of the Secretariat. These principles, which have been mostly founded on the experience of the League of Nations, found expression in various provisions of the UN Charter.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These principles have not been easy to maintain. Article 99 of the UN Charter had caused quite a stir when it opened the door towards the exercise of political discretion by the Secretary-General, contrary to the long settled nature of his power as purely administrative.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The problem with the nature of the power of the Secretary-General arose with the inclusion of new provisions in the Charter of the United Nations that have broken away from the principles set forth in the Covenant of the League of Nations. One such provision can be found in Article 97 of the Charter, which places the Secretary-General to the position of â€Å"chief administrative officer of the Organization.† This provision is a big leap for the Charter, as this station had not been expressly provided in the Covenant. If at all, the office of the Secretary-General rested on implied grant of powers, and not as explicit as Article 97. Thus, this provision mandated that the Secretary-General administer the Organization; this removed the discretion of the principal organs to merely delegate such power to the Secretary-General.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Other original provisions of the Charter are found in Articles 98 and 99. Far from the questions raised by Article 97, these provisions put the very nature of the office of the Secretary-General to controversy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Article 98 mandates that the Secretary-General shall act in such capacity during the meetings of the organs. However, it adds that he â€Å"shall perform such other functions as are entrusted to him by these organs.† This provision clearly allows the organs to delegate some of their functions to the Secretary-General, which functions, in all likelihood, would be political in nature. This provision therefore opens the door to the acquisition of a political role by the Secretary-General.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Article 99 then opens the floodgates to more controversial issues. This provision allows the Secretary-General to bring matters to the attention of the Security Council. More importantly, it gives the Secretary-General the power to â€Å"conduct inquiries and engage in informal diplomatic activity in regard to matters which ‘may threaten the maintenance of international peace and security.’†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Such discretionary powers certainly convert the nature of the office of the Secretary-General from a neutral administrative office to a political one.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Despite these developments, it is believed that the post of the Secretary-General remains a neutral one, provided that neutrality is defined as freedom from the influence of national interests and pressures. The conflict is therefore reconciled by viewing the political powers of the Secretary-General as having an international, and not a national, basis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Other conflicts, such as the inevitable effect of national interest on the appointed staff of the Secretary-General likewise arose to test the neutrality of the Secretariat. Nevertheless, history proved that the United Nations succeeded in keeping its civil servants responsible to the Organization alone and not to their respective nations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The international civil servant sure has a lot resting on his shoulders. He is expected to remain unaffected by national pressures. He must make sure that sympathies and antipathies do not cloud his judgment. Thus, his only standard when performing his duties is whether his actions are guided by the goals and rules set by the Organization he serves. Questions and Discussions: What is the issue discussed in the article?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article discussed the issue of neutrality of the office of the Secretary-General. It discussed the development of the position from the time it was conceptualized in the Covenant of the League of Nations up to the adoption of the Charter of the United Nations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article discussed how the recent additions to the UN Charter affected the initially neutral and solely administrative function of the Secretary-General. The article likewise discussed how the seeming contradiction can be reconciled so that the provisions of the Charter would not contradict each other. How does the UN Charter maintain the neutrality of international civil servants?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The UN Charter mandates that appointees of the Secretary-General become internationally responsible officials to the Organization, and no longer to their respective countries.   The Charter recognizes that international civil servants should not be neuters who are unaware and apathetic of the concerns of their nations; however, the Charter demands that such concerns be disregarded when the international civil servant acts in the performance of his office. References Hammarskjold, D. (1961). The International Civil Servant in Law and in Fact.

What Is Finishing School Marketing Essay

What Is Finishing School Marketing Essay A finishing school is the final polish to your education to make you an all-rounder with a good personality, grooming, excellent personal etiquette and dress sense. A well groomed person with a pleasant personality stands out in a crowd and has a higher chance of ready acceptance in any setting be it the job market, family environment or peer group. Need for a Finishing School None of us can truthfully say that we are perfect and have nothing more to learn. Life is a school with live experiences. At our finishing school we give you the accumulated wisdom of our faculty to help you move up in your life. There are two ways to learn one by making mistakes and the other by learning before you make the mistakes. We believe that we can make a difference in your life by helping you move upward towards your goals and ambitions. Grooming in a Finishing School You learn the art of conversation, the quietly elegant as well as the flamboyant style of dress and grooming, the art of conversation, managing to live within your income, tips on saving and investment, handling aggressive behaviour with calm and poise and to manage your time effectively. This is only an outline of things and each specific need has a program to handle it. The ways of learning in a Finishing School Our programs are FUN and learning has never been so easy. Practical learning always makes for more effective retention and we follow this approach in all areas of our programs. Studies about learning methodology reveal that kinesthetic, visual and auditory learning has a better appeal and makes for better understanding. Our course modules are developed keeping these principles in mind. Age no bar for a Finishing School student A person can enrol in our finishing school at any age between 7 and 70. We believe that there are no barriers to learning. Our primary programmes are aimed at the segment seeking employment immediately or in the near future. These short-term courses help you enhance your basic knowledge and skill and give you additional inputs to make you stand out in the crowd. Programmes for children, teenagers, parents, brides and grooms and the retired person are also available in our finishing school. HISTORY OF FINISHING SCHOOLS: Switzerland is known for its private finishing schools, such as Institut Villa Pierrefeu or Institut Alpin Videmanette (now closed), where Diana, Princess of Wales studied, and Mon Fertile, where Camilla, Duchess of Cornwall was partly educated. The finishing school that made Switzerland renowned for such institutions was the Institut Villa Mont Choisi, founded in the 1870s, which closed in 1995/6. Other notable schools included Institut Chateau Beau-Cedre which closed in 2002. The term finishing school is occasionally used in American parlance to refer to certain small womens colleges, primarily on the East Coast, that were known for serving to prepare their female students for marriage. Since the 1960s, many of these schools have become defunct as a result of financial difficulties stemming from parents decreased interest in paying for such an education for their daughters. FINISHING SCHOOLS IN INDIA: Finishing School is a supplementary training school popular in India that attempts to make-up for deficiencies of low-tier colleges by providing specialized vocational training in technical fields such as computer programming and information technology. The recent boom in the Indian Economy has further enhanced the need for such finishing schools. These IT finishing schools cover technical skills as well as communication and problem solving skills. The biggest advantage of these finishing schools is that these schools cut down the deployable time for a company. Other finishing schools attempt to make up for deficiencies in the Indian secondary education system with regards to math and science education and bring the student up to the level necessary for attending university and gaining admission. For instance, it is not uncommon for Indian students to spend an entire 1 to 2 years studying in a tutorial cram school after secondary education to gain entrance into a top Medical or Engineering school. Western Countries are often flooded by extremely over-prepared and well networked Indian students, to the point of putting their own students at a disadvantage to their own rule and merit based college entrance and scholarship award systems where cram schools are virtually unknown, particular in Engineering and Medicine, areas which the Indian cram school focus on. WELL KNOWN FINISHING SCHOOLS IN INDIA: PRIYA WARRICK FINISHING SCHOOL, NEW DELHI WALCHAND DALE CARNEGIE FINISHING SCHOOL, BANGALORE GOOD SHEPHERD FINISHING SCHOOL, OOTY ECOLE SOLITAIRE, PUNE MODERN DAY FINISHING SCHOOL, MUMBAI SWISS PERSONA FINISHING SCHOOL, NEW DELHI ANOORADHA PATELS FINISHING SCHOOL, MUMBAI RIGHT STEP FINISHING SCHOOL, CHENNAI MAKEOVER FINISHING SCHOOL, GHAZIABAD 1.2 FRAMEWORK of SERVICES PROVIDED Level-1 Elementary level Concept of language Usage grammar Parts of speech Sentence formation skills Dialogue session Creative simple terminology Soft-skill development Different usage of action words Questioning skills Messaging skills Level-2 Advanced level Ideal Introduction Self-Confidence Perfection Session Listening Module Vocabulary Pronunciation Session Preparing Impressive CVs Manners: Request, Offer Permission Art of Thanking People Package for Corporate Executives Communication Skills Business Communication Verbal and Non Verbal Communication Active Listening Behavioral Telephonic Skills Behavior Traits Body Language Tone Presenting yourself Positive Attitude Confidence Building Etiquette Telephone and e-mail Etiquette Mannerism Art of Dressing Conversational Styles Change Management Understanding Change Causes of Change Resistance to Change Acceptance of Change Presentation Skills Public Speaking Presentation by Participants Role Plays Level-B Creativity Brainstorming Session Role Plays Small Projects Time Management Maintaining Time Log Prioritization to Works Art of Delegation Desk Paper Management Leadership Leadership Styles Dos of Effective Leadership Perception for Leadership Leadership by Delegation Team-Work We feeling Factors Blocking Contributing Team-Work Stages of Team development Conflict Management Techniques Practical Cases Stress Management Goal Setting Presentations and Role Plays Video Films Management Games Case Studies Package for Housewives known as Be a perfect lady Level-1 Personality Development Confidence Building Social etiquette: Walking, Talking, Sitting Dinning Etiquette Developing Conversational Skill Improving Body Language, Gestures Postures Personal Counseling Making your Importance felt in your family Level-2 Art of entertaining guest in Hotel Home Accompanying Husband to the Business Party Understanding Man Woman Relationship Advanced Dinning Etiquette Home Management Beverages: Cocktail Mock tail Preparation Developing Styles Special Sessions on Make-up, Hair style, Art of dressing Package for Spoken English Level Fees: Basic Level Rs.4, 000 Intermediate Level Rs.5, 000 Advanced Level Rs.7, 500 Duration: 3 Months Timings: Basic Level Morning: 8:00-9:30 Intermediate Level Noon: 4:00-5:30 Advanced Level Evening: 6:30-8:00 Days: Batch-1: Monday, Wednesday, Friday Batch-2: Tuesday, Thursday, Saturday Crash Courses Duration Fees: 5 Days: Rs.1500 10 Days: Rs.3000 15 Days: Rs.4500 Fees structure Package Fees (Rs.) For Students 5,000 For Corporate executives Level-A Level-B 7,000 9,000 For Housewives 4,500 Spoken English Basic Intermediate Advanced 4,000 5,000 7,500 Computer course Ms-office Tally 4,000 5,000 Crash courses 5 days 10 days 15 days 1,500 3,000 4,500 1.2 (A) Service Features 1.3 PROJECT REASONING: We have chosen to prepare a Project Feasibility Report on Finishing School wherein we have mainly focused on three groups as our target segments: Students Corporate executives Housewives In the context of Ghaziabad (Uttar Pradesh), we think the scope for the growth of our business is high due to following reasons: It is considered that the level of English in Ghaziabad is comparatively low due to influence of vernacular language specially Ghaziabadi. The result of our market survey also reflects the same scenario that the majority of the respondents prefer to join the finishing school to get fluency in English. This aspect can be taken as important opportunity for our business. Due to increasing professionalization of corporate enterprises, demand for well groomed professionals is increasing .To survive in such competitive scenario people are moving to such institutes which help them in grooming their personality and also in bringing best in them by giving their personality a complete touch. In Ghaziabad the competition level in this field being low there is a high growth opportunity available for us. We will survive and expand our business by providing best qualitative services to our customers and by maximizing their satisfaction. 1.4 FUTURE EXPANSION: Our Finishing School, Grooming Persona will constantly update its market knowledge so as to cater to the changing aspirations of our customers by providing such services as would become the paradigm of excellence for others in the same industry. In future we would like to expand our business by opening more branches of our school at various locations. And we are also thinking of having tie-ups with corporate. 1.5 FEASIBILITY STUDY: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. WHY ARE FEASIBILITY STUDIES SO IMPORTANT? The information you gather and present in your feasibility study will help you: List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; and Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. COMPONENTS OF FEASIBILITY STUDY legal feasibility technical feasibility human resource feasibility market feasibility financial feasibility LEGAL FEASIBILITY To define the legal and corporate structure of the business. A Legal Feasibility Study may also include professional background information about the founders and principals of the business and what skills they can contribute to the business. Legal feasibility study should include: Description of Your Business Structure Description of Your Organizational Structure Internal and External Principles and Practices of the Business TECHNICAL FEASIBILITY The Technical Feasibility Study assesses the details of how you will deliver a product or service (i.e., materials, labour, transportation, where your business will be located, technology needed, etc.). Think of the technical feasibility study as the logistical or tactical plan of how your business will produce, store, deliver, and track its products or services. A technical feasibility study is an excellent tool for trouble-shooting and long-term planning. In some regards it serves as a flow chart of how your products and services evolve and move through your business to physically reach your market. HUMAN RESOURCE FEASIBILITY It deals with the recruitment and selection of the proper kind of personnel in the various departments and also coming up with the ways of training, developing and retaining them by provision of various incentives and perks relevant to their needs and requirements. MARKETING FEASIBILITY All feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, campaigns, products, processes, and entire businesses. Feasibility studies assess something and consider both pros and cons. They analyze potential business scenarios. A Marketing Plan maps out specific ideas, strategies, and campaigns based on feasibility study investigations that are intended to be implemented. Think of market feasibility studies as a logistical study and a marketing plan as a specific, planned course of action to take. What should be Included in a Market Feasibility Study? Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections FINANCIAL FEASIBILITY A financial feasibility study projects how much start-up capital is needed, sources of capital, returns on investment, and other financial considerations. It looks at how much cash is needed, where it will come from, and how it will be spent. A financial feasibility study is an assessment of the financial aspects of something. If this case, for starting and running a business. It considers many things including start-up capital, expenses, revenues, and investor income and disbursements. Other portions of a complete feasibility study will also contribute data to your basic financial study. A financial feasibility study can focus on one particular project or area, or on a group of projects (such as advertising campaigns). 1.6 WHAT IS SERVICE? A service is any act or benefit that one party can offer to another that is essentially intangible and does not result into ownership of anything. CHARACTERISTICS OF SERVICE: No Characteristics Marketing Implications Strategies 1 Intangibility No storage No ready display Communication problem Pricing difficulties Tangible clues like documentation Personal sources Word of Mouth Organizational image Post purchase communication 2 Inseparability Consumer Involvement in production Personal Selling Demand-Supply Match Selection training of contact person Manage consumers Multi-site location 3 Variability Difficulty in standardization Difficulty in Quality Control Service blue-print Training Internal External Customer satisfaction survey Staff monitoring 4 Perishability No inventorisation Complementary service Reservation system Part time employees during peak time Future expansion Complementary services 1.7 PARTNERSHIP DEED: DATE TIME: This agreement of partnership deed will execute on 1ST APRIL, 2013. Name Address of Partners Adrika Sharma- B-9, Shiksha Niketan Appts, Sec-5, Vasundhara Shefali Sharma- Kala Vihar, Mayur Vihar Extension, New Delhi Bhumika Yadav- B-16, Kaushambi, Ghaziabad A] NAME The business of the firm will be carried on under the name Grooming Persona. However the partners shall be entitled to change the name of the firm as agreed upon. B] BUSINESS OF PARTNERSHIP The business of the firm will be to provide training that results into development grooming of ones overall personality and makes him marketable in this cut-throat competitive market. C] DATE OF COMMENCEMENT The date of commencement of partnership is 1ST APRIL 2013. D] PLACE OF BUSINESS The principal place of the business of the firm will be at Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh E] DURATION It is not fixed. F] CAPITAL The initial capital of the firm will be Rs.12,30,000 equally contributed by all the 3 partners. G] DRAWINGS Drawings can be made by the partners as many times as he wish in the year taking into account the respective accounts. H] INTEREST We will be giving the interest of 5% on capital and we will be charging the interest of 6% on drawings. I] SHARE IN PROFIT OR LOSS Profit or loss of the firm will be shared equally among all the partners. J] ACCOUNTS The books of accounts of the firm will be closed once in a year preferably from April 1 to March 31. K] BANK ACCOUNTS That the bank account of the firm will be maintained in SBI, Vasundhara branch in the name of the firm which 2 of the working partners would be entitled to handle as agreed by all the partners. They shall be authorized to avail all type of facilities in the name of the firm that are generally allocated by the banks. TECHNICAL FEASIBILITY STUDY: 2.1 Plant Layout: 4,500 sq ft 2.2 Equipments: LCDs, computers, audio-video materials, Library, computer lab will act as a physical evidence. 2.3 PROCESS OF PROVIDING SERVICES: EntryOur Service delivery process will be as follows:- Inquiry about the courses offered Customers can be Students, Corporate executives or housewives Is he interested in joining school? Exit End Follow up ask the reasons for not joining c Admission Process (Collection of fees and advancing receipts) Training/Teaching End Evaluation at the end of the course End Awards and Certificate to them who successfully complete the course Exit 3. MARKET FEASIBILITY STUDY: 3.1 7 Ps of Marketing: Service Product level chart No. Level Service Offers 1 Core benefit Personality development 2 Basic product Qualitative teaching by competent faculties Lucid Study materials With library lab facility 3 Expected product Good infrastructure Regular classes Good interior exterior Competent faculties 4 Augmented product Individual attention Cultural activity celebration Well equipped Library Lab Video-conferencing Ergonomics aesthetic arrangements 5 Potential product Indoor games Health meditation facilities Personal coaches Better life career opportunity Price refers to Value for money. In our case Price refers to the course fees. Taking into account all the factors stated below we have determined most competitive price for our training packages. Price = Quantity of money received by service provider Quantity of service received by the customer Pricing Methodology: Our Pricing strategy is based upon Going rate pricing method. We have decided the fees structure for various training package which is nearer to the fees charged by our rivals so as to compete with them. Pricing Objectives Primary Objective: Being new entrant in this industry the primary objective of our pricing strategy is Survival and profit maximization. Secondary Objective: Once we get established in the market and achieve brand reputation then we would like to maximize our market share by opening new branches of our school and also by developing web portal to provide our services. Place refers to the physical existence of the service outlet where the customers will come into the direct inter course of the service provider and where services will be delivered by the service provider and received by the customers. Our Finishing school will be situated in the heart of the city. Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh Location Analysis Reasons for selecting the Location: We have hired the place on rent of Rs.4500 per sq ft. The reasons for selecting this place are as follows. Proximity to Customers: Raj Nagar Extension is considered to be both commercial as well as residential area. There are many colleges situated in this area o we will easily get access to our target segments. Transportation Facility: This area has well developed transportation facility with easy and speedy access to various means of transportation like buses, auto-rickshaws etc. Diverse income Groups: This area is considered to be economically developed area we can have access to the customers belonging to diverse income group. Better Infrastructure Low Cost: The infrastructure like access to transportation, energy, lift facility, communication facility is also very good. Rent is also reasonable compare to construction cost of the school in that context it has been selective option to hire the place in this location. Characteristics of Service Outlet Flexibility in Consumption High Flexibility in Production Low Flexibility in consumption: Availability of different timeslots to our customers will make the consumption flexible for them. Flexibility in production: It will be low at the initial level as there are no other branches or franchises of our school so there will be only single place for delivering our services. Once we get established in the market, we are thinking of expanding our business by opening new branches of our school and also by developing web portal to provide our services. The success of any new business entity depends on how well it has been able to create awareness about its products or services in its target segment so as to induce its consumption by customers. Promotion policy of business plays major role in this. Major means of promotion to be used by us are: Advertisement: Newspaper It will be the major mean of advertisement for our finishing school. We will be giving advertisement in, The Times Of India and in Ghaziabad Samachar. Leaflets with newspapers This will be the second mean of advertisement to be used by us wherein the leaflets of our finishing school will be attached with the newspapers. Hoardings We will be hiring the place like Vijay cross road, and Vastrapur for placing our hoardings. It refers to the managing both internal customers that is the human capital of business involved in the service delivering process and external customers those who will actually consume the services. Managing Internal Customers Elements: (1)Recruitment selection: We will be giving recruitment advertisement for faculties, receptionist and peon in The Times of India, Ghaziabad Samachar and Mail Today. . (2)Motivation: The employees will be provided with following monetary and non-monetary benefits like bonus, picnic, and celebration of cultural activities, awards and certificates. Besides we will also follow suggestion box scheme. (3)Team work:- It is the team spirit on the part of the employees which is behind the success of any business entity. The culture of our organization will be such that will help in imbibing this spirit in our employees to provide qualitative service to customers. We will be having a meeting twice in a month to discuss important issues of business. (4)Customer education:- It is necessary for the employees of the organization to know who their customers are, what are their requirements and accordingly deliver the services to give them maximum satisfaction. In our case the major role in service delivering process will be played by counselors and faculties. We will create a kind of environment that updates them about the changing customer requirements continuously like by way of Feedback Form to be filled by our customers who have already availed our services and asking for their suggestion for further improvements. No. of Employees: 12 Official Working Hours: 9:00am-9:00pm Designation No. of employees Working hours Centre Head 1 10:00am 8:00pm Counselors 2 10:00am 8:00pm Faculty Full time = 4 Visiting = 2 As per batch hours Receptionist 1 10:00am 6:00pm Peon 1 9:00am 9:00pm Sweeper 1 9:00am 11:00am 3:00pm 5:00pm Managing External Customers Elements: Characteristic of external customers influencing the Service Provider: Demographic factors like Education and family background, Occupation, Income, attitude aptitude, involvement of customer in the service delivering process, experience of customers, awareness perception has direct influence on the service provider. Awareness, Training Education of customers: The prime work on our part will be to make potential customers aware of our services by using various media like newspapers, hoardings, leaflets etc. Once they approach to our school for inquiry, this task will be handled by our counselors to create in them for joining school and once they join the school then responsibility of their training will be shouldered by our competent faculties. Services being intangible it is difficult to touch, and judge them so it becomes necessary for marketer to tangibalize the intangible so as to provide customers with various clues to make purchase decision. This task is performed by physical evidence. The physical evidences for our services will be as follows:- Name: Grooming Persona Punch Line: THE ULTIMATE FINISHING SCHOOL 3.2 MARKET SURVEY AND ANALYSIS: STEPS (1)Define the Problem Research Objectives: Market research is undertaken to achieve particular objectives by acquiring necessary information. The prime objective of our research is to find out scope and feasibility for establishing Finishing School in Ghaziabad. Other Objectives: To get the information regarding the number of finishing schools existing in the Ghaziabad. To find awareness level of people regarding finishing school. To find the potential market for new finishing school. To find out process of establishing new finishing school. To determine the competitive fees structure to attract maximum customers. (2)Develop Research Plan: Sources of data: Primary data: It is the first hand information collected by the researcher for its research purpose. For us primary sources of data collection were Visit of various Finishing schools People:-We have surveyed 1000 people of Ghaziabad for this purpose. Secondary data: The data collected from external sources where it was already existing for research purpose is known as secondary data like from Newspapers, Magazines, Internet etc. Data collection method Research approach:-Survey Approach Research instrument:-Questionnaires for consumers Sampling Plan: It mainly contains following 3 components. (1)Sample unit: It represents the target population for the survey. We mainly targeted students, corporate executives, and housewives living in Ghaziabad. (2)Sample size: The survey was of 1000 respondents (Male Female) of Ghaziabad city. We bifurcated them based upon their income level and occupation to make sample more representative of population. (3)Sampling Procedure: Convenience Method: We have surveyed conveniently accessible respondents like students of various schools and colleges of Ghaziabad and corporate executives and housewives residing I our nearby area

Characteristics Of The Nation State And Transnational Entities

Characteristics Of The Nation State And Transnational Entities The nation is a culture group residing within the territory of the political state. A group of people are considered a nation if (1) they are permanent residents of a defined territory, (2) they exhibit some form of government, (3) they have a common culture, and (4) they declare themselves to be, and are considered by others to be, sovereign. When a group becomes a nation, older loyalties to family or tribe must be subordinated to the new political order, and a common literature, history, and a sense of a common future develop (Walter, 2004). States are independent political unit that claim exclusive jurisdiction over defined territories and over all of the people and activities within them. The governments are not always able to exercise this jurisdiction completely, but states can encourage or even force patterns of human activities to conform the political map. (Rubinstein, Service, Science, , 2002) The continuous growth in size and complexity of societies led people to seek political organization first in clans based on kinship, later in tribes that were collections of clans, and finally in city-states. Around the fifteenth century, city-states gradually began to emerge as nation-states. A nation-state is a specific form of state, which exists to provide a sovereign territory for a particular nation, and derives its legitimacy from that function. In the ideal model of the nation-state, the population consists of the nation and only of the nation: the state not only houses it, but protects it and its national identity. The nation-state did not always exist, and most of the present nation-states are located on territory that once belonged to another, non-national, state. They came into existence at least partly as a result of political campaigns by nationalists. The establishment of a nation-state can be considered the central demand of any nationalist movement. Japan is considered a nation as it has defined territories, government and the residents share a common culture. Moreover Japan traditionally seen as an example of a nation-state and also the largest of the nation states, with population in excess of 120 million. It should be noted that Japan has a small number of minorities such as RyÃ…Â «kyÃ…Â « peoples, Koreans, and Chinese, and on the northern island of HokkaidÃ…Â , the indigenous Ainu minority. However, they are either numerically insignificant (Ainu), their difference is not as pronounced (though Ryukyuan culture is closely related to Japanese culture). Japan is also seen as a state due to the limited authority powers of the Emperor he is seen as a ceremonial figurehead, he is defined by the constitution as the symbol of the state and of the unity of the people. Power is held chiefly by the Prime Minister of Japan and other elected members of the Diet, while sovereignty is vested in the Japanese people (National Diet of Japan, 2007) The Emperor effectively acts as the head of state on diplomatic occasions. Akihito is the current Emperor of Japan. Naruhito, Crown Prince of Japan, stands as next in line to the throne. Nation-state in Japan express a shared identity of its own population, it has national symbols, above all a national flag and a national anthem, often a wide range of national emblems. In fact it promotes the Japanese national identity in almost every area of human social and cultural life, from the national library to the national airline. Additionally it attempt to create and maintain national unity, and at least a minimal internal uniformity. Nation states have a cultural policy and a language policy for this purpose, and the educational system is often subordinated to this goal. The desire for uniformity had positive economic effects, because nation-states generally try to reduce internal disparities in income and regional GDP. Most have a regional policy for that purpose. How the United States fits the criteria of and functions as a modern nation-state The United States acts a modern nation-state as it is a sovereign territory as it includes a group of people who want to have their own government; furthermore Territories are geographical areas under the jurisdiction of a sovereign state, Sovereignty means authority to control, Territories are elements of states and we know that the united states of America have 50 states, the United states maintain borders and subdivide their territory for governmental purposes. The common values shared between Americans since the United States was founded in the 18th century, Americans have defined themselves not by their racial, religious, and ethnic identity but by their common values and belief in individual freedom (Friedman, 2008). Goals of American Foreign Policy The goals of U.S. foreign policy can be said to include the following: First, the central goal is to protect the nations physical security. This is a primary goal of every nations foreign policy, but the United States has been more successful in it than most. In fact, since the War of 1812, no foreign armies have occupied the continental United States. In contrast, the nations of continental Europe were overrun twice in the twentieth century and repeatedly in the nineteenth century. However the threat of terrorism may change the state of our security. A second goal is to protect the physical security of the principal allies of the United States. For instance, since World War II, the United States has committed itself to protect the nations of Western Europe through NATO), as well as to protect nations on other continents: Japan, South Korea, and Israel. European Union as a transnational entity: A. Discuss the major events which lead to the establishment of the European Union. From the ideas of establishing sovereign state characterized by a union federation and the association of sovereign member states confederation the main development in Europe was on supranational foundation which is the method of decision-making in multi-national political communities, wherein power is transferred or delegated to an authority by governments of member states, this was carried out to to make war unthinkable and materially impossible (Fontaine, Europejskie, 2003), the most important events which lead to the establishment of the European Union were the foundation of the European Coal and Steel Community (ECSC) in 1952, which was included six nations acted like an international organization serving to unify Western Europe during the Cold War and create the foundation for the modern-day developments of the European Union. The ECSC was the first organization to be based on the principles of supranationalism, later The Treaties of Rome were signed on 25 March 1957, by The S ix countries, Belgium, France, Italy, Luxembourg, the Netherlands and West Germany. The first Treaty established the European Economic Community (EEC) and the second Treaty established the European Atomic Energy Community (EAEC or Euratom). They were the first international organizations to be based on supranationalism, after the European Coal and Steel Community (ECSC) established a few years prior. Later two new communities were created separately from ECSC, The executives of the new communities were called Commissions, as opposed to the High Authority. The EEC would develop a customs union between members and Euratom would integrate sectors in nuclear energy. In 1973 the European Union started to witness expansion to include new member states. This process began with the Inner Six, who founded the European Coal and Steel Community (the EUs predecessor) in 1952. In 1992 Maastricht Treaty was signed on February 7th which established the European Union when it came into effect on 1 November 1993 became effective; since then, the EUs membership has grown to twenty-seven with the most recent expansion to Bulgaria and Romania in 2007. B. Major institutions and nations which forms the European Union. The European Union is composed of 27 sovereign Member States: Austria, Belgium, Bulgaria, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom. C. The contemporary function of the European Union. The function of the European Union (EU) is to enable closer relations between the member states. This is in order to make the most of the collective abilities of the member states, for example free trade, freedom of movement, freedom of job choice. It enables a lot of the beaucracy that used to be involved with those issues to be by passed. The EU was also formed as a counter balance to the position of the United States as the only global super power. The E.U does not belong to specific country, each member state has a say in the running of the EU. The EU was formed mainly out of need for stability in Europe after the Second World War, and was a product of firstly economic agreements, which still form the main basis of todays EU. E. Describe two examples of foreign policy objectives for the European Union. The first objective of the EU is to use a decisive diplomacy to be a key player in international issues ranging from global warming to the conflict in the Middle East. The basis for the EUs common foreign and security policy (CFSP) remains soft power: the use of diplomacy backed where necessary by trade, aid and peacekeepers to resolve conflicts and bring about international understanding. The second objective is to have governments in charge, foreign and security policy is one area where essential authority remains with EU governments, although the European Commission and, to a lesser extent the European Parliament, are associated with the process. Key decisions are taken by unanimous vote. Analyze how nation-states and transnational entities engage in foreign policy to achieve their interests. Analyze how nation-states and transnational entities engage in foreign policy to achieve their interests analyze the consequences of this interaction for international politics. Nation-states interests basically shapes the foreign policy of a nation, as the Nation-states needs; for instance when development is needed in the economical section the foreign policy of that nation changes to meet the needs for nation-state objectives therefore it starts to establishing or maintaining good relationship with other nations to enhance trade business. Taking the United States as an example; the United States signed the North American free trade agreement (NAFTA) on January 1st 1994. Linking the US, Canada and Mexico. Another example is when Americans felt the lack security after September 11th attacks; the foreign policy of Unites States lunched war on terror which involved in a war against extremists in Afghanistan and another war to disarm Iraq from the possessing alleged weapons of mass destruction, Similarity the EU nation-state which represent the interest of all EU countries by shaping the foreign policy to maintain the peace in Europe and the efforts to reduce global warming. In conclusion the development of national states has been of vital importance in the modern world. Principally, the loyalties and beliefs of nationalism have been motivating forces in the organization of complex, technological societies in the urban-industrial period. They have also been important forces in establishing and maintaining international antagonisms.

Cross-cultural Learning Essay -- Personal Narrative Essay Example

I was lucky enough to be raised in a family that strongly felt its Irish and Celtic heritage should be celebrated. From them, I learned the beauty of my own culture, and an appreciation to learn the cultures of others. I brought that appreciation with me through life, and found it to make all the difference. Â   My earliest cross-cultural experience that I can remember with clarity was the Spanish exchange student who was hosted by one of my aunts. Mai not only taught me about her culture, which in turn piqued an interest in the Spanish/Latino culture that continues to this day, but she also helped me to appreciate many small, seemingly insignificant aspects of my own culture. Â   I built upon my cross-cultural experiences as I befriended exchange students from Belgium, Japan, and Korea. Each time, the friendships enriched my appreciation and understanding of not only my own culture, but the very concept of culture. What falls under the cultural blanket can vary from person to person, and I found it to be very interesting that while one person could claim lan...

Culture and Body Modification :: essays research papers fc

The African Bushmen: Driven Out of the Bush and into the Industrial Era?   Ã‚  Ã‚  Ã‚  Ã‚   4.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Technology and Culture have both influenced each other equally. Technology has been directed as an improvement in our lives, but on the other hand, Culture has been present in every invention, noticeable or not, and advancement in our evolving society. Technology is becoming focused upon more and more everyday, but culture is the determining factor that decides if there is a necessity for an improvement. There are endless views and perspectives that this situation can be viewed from, but without a doubt, technology and culture shape one another. Culture has been a part of our society, and way of life, forever. It is almost impossible to come up with an idea that isn’t influenced by culture. Picture our lives without cars, television, and computers. This would be an example of everyday life without technology. People could function happily in that type of atmosphere, but technology has changed our lives forever. Technology has also cha nged our pace and perspective on education. Students previously would have to go to libraries and spend a lot of time researching to find out information for class assignments, but with technology students can find almost anything on their home computers and by accessing the internet. Technology has definitely become the authoritative factor in our lives, but culture has shaped technology. Technology is made and used in such a variety of ways because many people who use the technology of today come from all walks of life and have different necessities, so to compensate for that, technology must adapt to all different cultures.   Ã‚  Ã‚  Ã‚  Ã‚  Technology in all of its forms, and in recent times with its rapid improvement and advancement, seems to push itself upon us and our culture, and the same can be said for the rest of the world. Cultures that have never been exposed to technology are now using it in small forms, or have adapted to it quite fondly. These cultures realize the supposed importance of technology in their lives, or may enjoy the simplicity of a new tool that frees up spare time and can get objectives accomplished faster and possibly in a better way than previous endeavors.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Of course, there are cultures than ours who do not so easily embrace technology. This decision on a culture’s part may represent its wish to retain customs, or may just as easily represent its fear.

Study the short stories of both Raymond Carver and John Cheever

It is my intention within this essay to study the short stories of both Raymond Carver and John Cheever, in doing so I propose to address the theme of masculinity which runs throughout both of the author's stories. I shall do this by considering, among other things, such subjects as Post Modernism, Dirty Realism and social climate and how these are applied to the texts Boxes and Elephant, by Carver and The Season of Divorce by Cheever. The background in which both Carver and Cheever write, is very significant to the way in which both writer's male characters are emasculated within the stories. Carver was writing in the decade of the eighties, and as such Reaganite economics had much to do with the way in which the men lost their grip on the hunter gatherer stereotype which had preceded. The traditional role of the male shifted from heavy industrial work to more emasculated work, such as secretarial/office roles, and domestic captivity therefore diminishing their agency. On top of this many men became jobless due to redundancies concerned with this shift from a blue-collar society to a white-collar society, and so this domestic captivity was enhanced. It is such men who Carver writes about in his short stories. The men who have slipped out of this â€Å"traditional male breadwinning world† Cheever again, writes men relevant to the political climate in which he both lived and set his stories in. In the post war era of the fifties, the male role had begun to become redundant, as during the war women were compelled to do work which had been traditionally thought of as male, and as such the myth that women were not equipped to cope with such jobs, was dispelled. Therefore in the post war when all of the men came back from war, there was a new air of female liberation, which they had not had to deal with previously. Given this fact men became emasculated by the new found power of the female. We can see this treatment of masculinity within Raymond Carvers short story Boxes. The narrator, who unsurprisingly is never named within the story is captive within a suburban world of women and sears catalogues, in which he seems a spectator to his own life. This can be seen through the style of the narrative, in which there seems to be a collapse of male agency. Throughout the story the narrator, seems to be completely inexpressive of his feelings: â€Å"I don't know why, but it's then I recall the affectionate name my dad used sometimes†¦ (p. 25) The use of the statement â€Å"I don't know† permeates the text, and shows the narrators lack of voice compared with the expressiveness of the women who seems to surround his life. Contrary to a narrator's role, he seems to say or think very little, and it is in fact his girlfriend, Jill who has all of the active verbs in the story: â€Å"†¦ â€Å"this is what we want†, she says. â€Å"This is more like what I had in mind. Look at this, will you† but I don't look. I don't care five cents for curtains. â€Å"what is it you see out there, honey? † Jill says. â€Å"Tell me. (p. 25) This is one of the rare occasions when the narrator expresses how he feels about the situation, but he expresses it only to the reader, and again within the story itself he has no voice. Jill's use of the word â€Å"we† expresses her dominance over the narrators character, as it shows that she makes his decisions for him and that he is not his own person but has inescapably become part of a couple, from which he can no longer be distinguished, and as it is Jill who is in the driving seat, the narrator seems to have lost his identity altogether. It should also be noted that the way in which Jill addresses the narrator seems more befitting a pet or a dog than it does someone of equal stature and respect. We can see however through this that she does not regard him as of an equal stature to herself within the relationship, or even his life as a whole. Throughout the story the narrator has no contact with anyone of the same gender at all, except those who he sees through his window. It is significant that the men, whom he watches from a distance, always stand in stark contrast to himself. I. e. he is on the inside confined by a â€Å"five roomed cottage of his very own† (Boyd), and the real men are on the outside where they are free of the constraints of domestication. Also they are always doing something masculine, whereas when he is watching them he is always doing something feminine or is feminised in some way, for example a man changes the oil in his car while he, attempts to do something masculine by finding a roach and trying to smoke it while drinking a ginger ale. This scene is highly feminised in that he tries to do something masculine but falls short, because he simply has lost the ability to be male. So where a man would smoke a roach and drink a beer, he only attempts to smoke and drinks a ginger ale instead. The theme of feminisation permeates this novel and there are many other ways in which the narrator is disempowered, which I shall not go into. The image of suburbia however, is significant to this disempowerment as the surroundings represent, among other things the bland depredation of the characters lives. It also represents a highly feminised culture. One in which the sears catalogue is the coffee table equivalent of the bible, it is second nature to be house proud and for miles around there is no refuge from the reminder of the life, in which the characters of Carver's stories live. Within another of Carver's stories Elephant, we can see masculinity and the role of the male portrayed from the point of view of a man desperately trying to hold on to the shred of power which he has, rather than succumb to powerlessness as the narrator of Boxes did. The main theme of Elephant is that of the breadwinner, however within the story this role is taken for granted, as all of his family emasculate the narrator by taking advantage of every male role that he could be classed under, as husband, father, brother, and son. Each of his family guilt trips him into giving them money except his ex wife, who doesn't need to, because it is the law that she gets his money. â€Å"That's four people, right? Not counting my brother, who wasn't a regular yet. I was going crazy with it. I worried night and day. I couldn't sleep over it. I was paying out nearly as much as I was bringing in. You don't have to be a genius, or know anything about economics to understand that this state of affairs couldn't keep on. I had to get a loan to keep up my end of things. That was another monthly payment† (p. 80) We can see from this that the narrator refuses to let his grasp of the role of breadwinner go easily, even although he does not have the ability to sustain such a role. It is the fact that the narrator is trying so hard to maintain some sort of control, that his family are taking for granted, and conversely it is this â€Å"control† which is emasculating him. The brother, plays a very important role within the story, and as such I believe that this is why Carver chose to make him stand out from the rest of his family, as more obnoxious and more amoral than the rest of the narrator's family, the reason being twofold. Of all of the narrator's family the brother is the only male to whom he is not obliged to help, and therefore the narrator grudges him more than the others. He has been emasculated by all of the women in the story, and his children, however his brother seems more than anyone to have picked up on this and be jumping on the bandwagon, and this creates a tension as the narrator feels that as a male adult he should also be a breadwinner. More importantly, however is the fact that his brother epitomises the failure of the traditional male position in life, which he fears more than anything, and as such he resents being confronted with his worst fear. Within this story, we are not given so strong a representation of suburbia, as we are within Boxes, however what we are given is a post modern minimalist image of the narrators life, in which there is very little reference to his surroundings at all. When we are given a glimpse of his surroundings however, it is a very sparse image: â€Å"I didn't bother to lock the door. I remembered what had happened to my daughter but decided I didn't have anything worth stealing anyway†¦ I had a TV but I was sick of watching TV. They'd be doing me a favour if they broke in and took it off my hands† (p. 8). The strength and impact of the story lies in the fact that there is very little to say about the narrators own life. It is empty and devoid of meaning so in order to have some use in life he feels the need to continue on his breadwinning path to destruction. The narrator lives in an emotional suburbia. Through this use of Dirty Realism to create an image of a life so futile and empty that it is barely worth living it at all. But the characters do, and it is because of this futility that many of them attach importance to minor things, such as the type of curtains they want to put up. As I have said earlier, like Carver, Cheever also portrays a portrait of the suburban American man as defeated and emasculated, and we can see this well within his short story The Season of Divorce. Within this short story traditional American masculinity, and the freedom to be a sexual predator, is displaced by the role of the husband and father and commitments to family life. The first two words in the story are â€Å"my wife† and this sets a trend for the rest of the story, in which the narrator is first and foremost part of the family unit, and secondly, if at all, a man. The main plot of the story, is about the way in which the narrator deals with another man attempting to usurp his position as husband, however the way in which Cheever has portrayed these events, creates a reversal of roles, as the man who tries to usurp his position is not put across as very predatory, and it is the narrators wife who is in the position of power. She is flattered by the attention and allows the situation to escalate. It seems that Ethel is in the male gendered role and both her husband and her suitor portray the female reaction to such occurrences: â€Å"At nine o'clock the doorbell rang†¦ e seemed distraught and exhilarated when he appeared†¦ ‘I know that you don't like me here, I respect your feelings†¦ I respect your home, I respect your marriage, I respect your children†¦ I've come here to tell you that I love your wife'†¦ ‘get out' I said. ‘you've got to listen to me'†¦ ‘I know that there are problems with custody and property and things like that to be settled'†¦ ‘get out of her, get the hell out of here' He started for the door. There was a potted geranium on the mantelpiece, and I threw this across the room at him, hitting him in the small of the back†¦ (p. 190) We can see from this passage that the reactions of both of the men, Trencher coming to talk rationally to him, and the narrator screaming and throwing a potted plant at Trencher, are both instinctively female reactions to such a situation. I believe that it is through the suburban surroundings in which they have been immersed that they have come to lose sight of what it is to be male and as such have become homogenised to the femininity of a suburban life, in which all that really exists is a home life. In conclusion, it seems that each of the central male characters within these stories, all seems to have the same fleeting moment of epiphany, in which they realise the futility of their life, but then they forget what it meant and continue on with their lives, convincing themselves that they are happy. In a typically post modern manner both authors seem to draw heavy reference from their own lives and I believe that it is because of this that both Cheever and Carver seem to be protesting against this feminisation and downfall of the traditional American male. Carver however, I believe is much more negative about the downfall of the male role, as he always ends his stories with the feeling that there is no hope: â€Å"what is there to tell?†¦ they leave the light burning. Then they remember, and it goes out. † (p. 26) Whereas Cheever in the end always reverts to a blissful ignorance on the part of the male character, and everyone lives happily ever after†¦ or do they?